Cornerstone Essays
The Five Mindsets
Five deliberate choices between ideas that look similar from the outside and lead to completely different businesses.
Production over Hype.
Production is the proof.
Environment over Tools.
Pick the room. The tools come second.
Discipline over Motivation.
One is a luxury. The other is the business.
Ownership over Excuses.
The reason is always closer to home.
Proximity over Information.
The second one is the work.