The CRM Audit you need to do Most agents have thousands of contacts sitting in their CRM. Past clients. Old leads. Sphere connections. Referral sources. People they met at an open house three years ago. Somewhere in there is a gold mine. But most agents will never find it because they’ve never actually audited what
Why Your First Hire Usually Fails (And What to Do Instead) Most agents hire their first team member for the wrong reason. They’re drowning. They need help yesterday. They bring someone on and just hope it works out. It rarely does. Not because they hired the wrong person. Because they hired before they were ready.
More NAR Settlement News….. The Eighth Circuit heard oral arguments on the NAR commission settlement on January 14. Appellants argued the settlement amount’s too small, buyer claims aren’t properly addressed, and the legal framework’s flawed. Defendants argued it’s fair, brings closure, and the practice changes are already in effect. Judges asked a few clarifying questions
Most Market Predictions Are Useless Every January, the predictions come out. Interest rates will do this. Inventory will do that. Home prices will move this direction. The market will favor buyers or sellers or neither. Everyone’s got a forecast. Most of them are useless. The Problem with Predictions Predictions feel valuable because they create the
Decision Load: The Hidden Cost Nobody Tracks You’re tracking the wrong metrics. Deals closed, GCI, conversion rates. All important, sure. But there’s a number that matters more and nobody’s paying attention to it. Decision load. That’s the cumulative weight of every choice you make in a day. And if you’re producing at volume, it’s the
Why rates under 6% aren’t fixing whats actually broken Mortgage rates broke below 6% this week for the first time since September 2022. Refinance applications jumped 40% in a week. The headlines are bullish. But if you’re an agent waiting for this to unlock a flood of buyers, you’re gonna be disappointed. Here’s what’s actually
The $5-10 Million Dollar Trap Most agents who hit $5-10 million in production stay there. Not for a year or two. Forever. It’s not a skill problem. By the time you’re closing that kind of volume, you know how to sell real estate. You’ve figured out lead gen, you can negotiate, you know your market.
The Real Estate Industry has a problem! And no… it’s not about the NAR lawsuits. It’s a production problem. Most Agents Don’t Realize It Yet. Here’s the stat that should make everyone uncomfortable. Out of roughly 1.3 million NAR members, more than 71 percent closed zero transactions in the last twelve months. Think about that.
Why “Waiting for the Market to Come Back” Is the Wrong Play Everyone keeps saying the same thing: rates are gonna drop, inventory’s gonna flood back, transaction volume returns to something that feels normal again. Just hang tight till the market “comes back.” Here’s the thing though… that whole idea is built on the
Downline Development: Build It Right or Don’t Claim It Too many are standing on the shoulders of others and claiming that they are tall. In the real estate world, we see it all the time: “My downline did a gazillions in volume this month.” “Huge shoutout to my organization choosing to align with me.” And
