Add Your Heading Text Here Let’s just say it plainly: most agents outside of Compass are watching the Reffkin/Zillow war like it’s a corporate soap opera that has nothing to do with them. That’s a mistake. A real one. The Setup Here’s the conventional wisdom: Compass and Zillow are fighting over listing policy. Compass wants
The MLS Isn’t Dead. But It Just Got Punched in the Face. For decades, the MLS has been the undisputed infrastructure of residential real estate. If you wanted a listing to be seen, you put it in the MLS. If you wanted to find listings as a buyer’s agent, you pulled from the MLS. The
The Compass/Zillow Fight Isn’t About Private Listings. It’s About Who Owns the Consumer. The coverage of last week’s Compass/Zillow ruling mostly treated it as a real estate procedural update. Injunction denied. Zillow policy stands. Compass appealing. Legal case continues. That framing is accurate and almost entirely misses the point. What played out in a New
