Why Transaction Volume Is a Vanity Metric Real estate celebrates transaction count like it’s the ultimate measure of success. “I closed 50 deals last year.” “Our team did 100+ transactions.” It sounds impressive. Sometimes it is impressive. Often it’s meaningless. Because transaction count tells you almost nothing about the health of a business. The Problem
When Splits Actually Matter…. And When They Don’t Commission splits dominate real estate conversations. Agents obsess over them. Brokerages compete on them. Entire recruiting pitches are built around them. “We offer 90/10.” “We’re 100% commission.” “Our splits are the most competitive in the market.” Here’s the thing: for most agents, splits matter way less than
Most Market Predictions Are Useless Every January, the predictions come out. Interest rates will do this. Inventory will do that. Home prices will move this direction. The market will favor buyers or sellers or neither. Everyone’s got a forecast. Most of them are useless. The Problem with Predictions Predictions feel valuable because they create the
The $5-10 Million Dollar Trap Most agents who hit $5-10 million in production stay there. Not for a year or two. Forever. It’s not a skill problem. By the time you’re closing that kind of volume, you know how to sell real estate. You’ve figured out lead gen, you can negotiate, you know your market.
