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Why Transaction Volume Is a Vanity Metric

February 23, 2026 No Comments

Why Transaction Volume Is a Vanity Metric Real estate celebrates transaction count like it’s the ultimate measure of success. “I closed 50 deals last year.” “Our team did 100+ transactions.” It sounds impressive. Sometimes it is impressive. Often it’s meaningless. Because transaction count tells you almost nothing about the health of a business. The Problem

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When Commission Splits Actually Matter (And When They Don’t)

February 16, 2026 No Comments

When Splits Actually Matter…. And When They Don’t Commission splits dominate real estate conversations. Agents obsess over them. Brokerages compete on them. Entire recruiting pitches are built around them. “We offer 90/10.” “We’re 100% commission.” “Our splits are the most competitive in the market.” Here’s the thing: for most agents, splits matter way less than

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